/About Subprime Kings

About Field Notes

Subprime Kings helps independent used-car dealerships grow through stronger subprime finance operations: lead flow, follow-up, pipeline visibility, and inventory aligned to lender appetite. Field Notes is our operating blog — practical, no-hype guidance for the people who run the floor.

Articles are written for dealer principals, general managers, finance directors, and sales managers across the US and Canada. The focus is repeatable process: what to do on the phone, in the deal jacket, and on the lot to move more deals through to funding.

Who writes Field Notes

Jacques West — Founder & CEO
Jacques West is the founder and CEO of Subprime Kings, which he built to help independent dealerships grow through stronger subprime finance operations, lead flow, and follow-up.

Marnus Enslin — Developer
Marnus Enslin is the developer behind Subprime Kings, building and maintaining the platform's automation, content systems, and dealer-facing tools.

A note on our content

Field Notes is educational, operational content for dealerships. It is not financial, legal, or compliance advice, and nothing here is a promise of any specific approval, rate, payment, or result. Always confirm lender terms and the advertising and lending rules that apply in your market.

To work with Subprime Kings, visit subprimekings.com .